Post by mistyssaktersfo33 on Jan 2, 2024 6:48:50 GMT
During the Black Friday weekend, online stores in the portfolio received orders compared to the average order volume for the previous weekend. Of these orders come from paid media especially advertising and advertising the rest comes from newsletters direct traffic brands and affiliates. We observed an excellent evolution of the conversion rate, which broke through the weekend levels and stabilized at the mark. That's a pretty impressive number compared to the previous weekend's average. More importantly, however, the conversion rate for Black Friday was significantly better than the conversion rate for Black Friday last year, thus continuing the upward trend.
We believe the comparison of aggregate conversion rates is relevant although we are not referring to the same set of online stores compared to last year. The online stores included in the analysis recorded sales totaling RON or approximately EUR during the Black Friday weekend. In other words total sales per hour on our base day are in euros. To put this value into Email Marketing List context for the same online stores over the past weekend. See the introductory article for details. On average, sales during these periods amount to approximately RON for the weekend. All in all, in terms of financial volume, sales during the Black Friday weekend this year were 100 times that of the same period.
The average for the previous weekend. Black Friday weekend revenue comes from paid media campaigns and advertising. The rest of the revenue comes from traffic, newsletters, direct traffic and affiliate marketing. The average Black Friday order value was down significantly compared to last year when we calculated the value to be. This suggests prioritizing the purchase of lower value products. Is an important performance metric in paid media campaigns. It represents the return, i.e. revenue, compared to the invested media budget. Although this is a very relevant metric not all promotions are optimized to maximize it it is a strategic decision that makes sense in some cases.
We believe the comparison of aggregate conversion rates is relevant although we are not referring to the same set of online stores compared to last year. The online stores included in the analysis recorded sales totaling RON or approximately EUR during the Black Friday weekend. In other words total sales per hour on our base day are in euros. To put this value into Email Marketing List context for the same online stores over the past weekend. See the introductory article for details. On average, sales during these periods amount to approximately RON for the weekend. All in all, in terms of financial volume, sales during the Black Friday weekend this year were 100 times that of the same period.
The average for the previous weekend. Black Friday weekend revenue comes from paid media campaigns and advertising. The rest of the revenue comes from traffic, newsletters, direct traffic and affiliate marketing. The average Black Friday order value was down significantly compared to last year when we calculated the value to be. This suggests prioritizing the purchase of lower value products. Is an important performance metric in paid media campaigns. It represents the return, i.e. revenue, compared to the invested media budget. Although this is a very relevant metric not all promotions are optimized to maximize it it is a strategic decision that makes sense in some cases.